How to Write Meta Descriptions That Get Clicks

The Anatomy of a High-CTR Meta Description

A meta description is a four-part pitch. You've got roughly 155 characters to land it.

Every high-performing snippet shares the same skeleton: a sharp value proposition up front, clear intent matching, a direct call to action, and at least one emotional trigger. Miss any one of these, and you're leaving clicks on the table.

The subsections below break each component down so you can build this structure into any page, any time.

The Value Proposition (First 60 Characters)

Your first 60 characters carry the full weight before most readers decide to keep going.

On mobile SERPs, the opening of your meta description appears most prominently before the text wraps or truncates. The reader's eye lands there first. If those characters don't answer the implicit question , "What do I get if I click this?" , you've already lost them.

The failure mode is almost always vagueness. Compare these two openers:

• Weak: "This article explains how to write meta descriptions for better SEO."
• Strong: "Cut your bounce rate by fixing the one meta description mistake most SEOs make."

The second one names a specific outcome, hints at a problem the reader recognises, and creates enough tension to demand a click. The first describes the page. Nobody clicks a description of a page , they click a promise.

Specificity is the real differentiator. Numbers, named outcomes, and concrete benefits consistently outperform generic claims. "Increase CTR" is forgettable. "Lift CTR by 20% without touching your rankings" is not.

This tracks with what Databox found in their 2023 survey of 30+ SEO experts: stating clear value paired with a strong call to action is the most effective meta description formula. Not keyword density. Not length. Value first, then direction.

Think of those first 60 characters as your headline's job: earn the next sentence.

The Call to Action

Think of the CTA in a meta description as a micro-ad directive. It tells the reader exactly what to do next and creates forward momentum before they've even landed on your page.

Not all CTAs are built the same. Hard CTAs suit transactional pages where the reader is ready to act:

• "Buy now"
• "Sign up free"
• "Start your trial"

Soft CTAs work better for informational content, where the reader is still deciding:

• "Learn how"
• "See the full breakdown"
• "Find out why"

Here's a quick list of high-performing CTA verbs, matched to context:

• Discover, Learn, Find - informational and educational content
• Get, Download, Start - lead-gen and free-resource pages
• Compare, See, Explore - consideration-stage and category pages
• Try - product and free-trial pages

Drop "Click here" or "Read more" entirely. They burn precious character space while telling the reader nothing about what they'll get. Ahrefs notes that active, specific verbs outperform passive, generic phrases because they make the searcher the subject of the action.

Place the CTA at the end of the description. Let the value proposition do its job first, then close with the directive.

The Right Length: Character Limits and Pixel Widths Explained

Here's what most guides get wrong: Google doesn't count characters. It counts pixels.

The "155 characters" rule is a useful shorthand, but it's not how truncation actually works. Google measures snippet width in pixels, roughly 920px on desktop. A description packed with wide characters like W and M gets cut off sooner than one built from narrow characters like i, l, and t. Same character count, different display.

In practice, here's what you need to know:

Write your most important content in the first 120 characters. That protects your message on mobile, where Google displays noticeably less. If your CTA or key benefit sits at character 140, mobile users won't see it.

Too short is its own problem. Descriptions under 70 characters often get replaced entirely. Google pulls body text to fill the snippet, and that body text rarely sells the click the way a crafted description would.

Too long isn't fatal, though. Ahrefs analyzed 192,000 pages and found no significant CTR difference between descriptions that ran slightly over the limit versus those that fit perfectly. A strong description that gets clipped at the ellipsis will still outperform a weak one that fits in 140 characters with room to spare.

The real risk of truncation isn't the cut itself. It's writing a description where the cut lands on your CTA, leaving the reader with a half-finished thought. Front-load the value. Let the CTA close it out.

7 Proven Meta Description Formulas (With Examples)

Think of these as your swipe file. Each formula below includes the pattern, the structure, and a before/after example you can adapt right now.

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Formula 1: Value + CTA Best for: blog posts, guides, informational pages

Structure: `[Specific outcome] + [action verb] + [what they get]`

• Weak: "Learn about meta descriptions and how they affect SEO."
• Strong: "Stop losing clicks to competitors. Learn the 6 meta description patterns that lift CTR without keyword stuffing - with real before/after examples."

Lead with the payoff, then tell them what to do. The CTA earns its place because the value is already clear.

---

Formula 2: Problem to Solution Best for: how-to content, troubleshooting pages, SEO guides

Structure: `[Pain point] + [your page solves it] + [CTA]`

• Weak: "Meta descriptions are important for SEO. Find out how to write them correctly."
• Strong: "Writing meta descriptions that Google keeps rewriting? Here's what to write instead - and why Google will use your version."

Name the frustration first. Readers who feel seen click through.

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Formula 3: Number + Benefit Best for: listicles, template pages, resource hubs

Structure: `[Number] + [specific things] + [outcome]`

• Weak: "We have templates for writing meta descriptions for different page types."
• Strong: "12 meta description templates for every page type - copy, customize, and publish in minutes."

Numbers signal specificity. They tell the reader exactly what they're getting before they click.

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Formula 4: Question Hook Best for: informational queries, comparison searches, nuanced topics

Structure: `[Question the searcher is asking] + [hint at the answer]`

• Weak: "Meta descriptions don't directly affect rankings, but they do affect CTR."
• Strong: "Does your meta description actually affect rankings? The answer is more nuanced than most SEO guides admit."

The hook works because it mirrors the searcher's exact thought. The hint creates enough intrigue to pull them in without giving everything away.

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Formula 5: Social Proof / Authority Best for: tool pages, checklists, high-competition SERPs

Structure: `[Credibility signal] + [what the page delivers]`

• Weak: "A helpful meta description checklist for SEO professionals."
• Strong: "Used by 10,000+ SEO teams: the meta description checklist that consistently outperforms auto-generated snippets."

When the SERP is crowded, a credibility signal cuts through. It shifts the question from "is this useful?" to "why haven't I read this yet?"

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Formula 6: Urgency + Specificity Best for: news-adjacent content, updated guides, time-sensitive topics

Structure: `[Time-sensitive or specific framing] + [value]`

• Weak: "Google sometimes rewrites meta descriptions. Here's what you should know."
• Strong: "Google updated how it rewrites snippets in 2025. Here's what changed and how to adapt your meta descriptions today."

Specificity does the heavy lifting here. "Today" and a named year signal that the content is current, which matters when searchers are trying to stay ahead of algorithm changes.

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Formula 7: Comparison / Contrast Best for: educational content, decision-stage pages, versus queries

Structure: `[X vs. Y framing] + [what the reader will learn]`

• Weak: "There are different ways to write meta descriptions. Some work better than others."
• Strong: "Keyword-stuffed vs. intent-matched meta descriptions: see which format Google keeps, which it rewrites, and why it matters for your CTR."

Contrast creates tension. Tension creates clicks. This formula works especially well when your audience is already weighing two approaches and wants a definitive answer.

What NOT to Do: The Patterns That Kill CTR

Think of Google's rewrite algorithm as a quality filter. Descriptions that read naturally, match intent, and accurately represent the page get kept. The ones that don't? Google swaps them out. Here are the seven patterns most likely to cost you clicks.

1. Keyword stuffing

Repeating your target keyword two or three times doesn't signal relevance. It signals desperation. Users read it as spam, and Google Search Central explicitly warns against descriptions that are "only keywords." Stuffed descriptions get rewritten more than almost any other type.

• Bad: "Buy running shoes online. Best running shoes. Cheap running shoes for men and women."
• Better: "Shop 200+ styles of running shoes with free next-day delivery and easy returns."

2. Duplicating the title tag

The description should add new information, not echo the headline. If your title is "The Complete Guide to Project Management," don't open with "This is the complete guide to project management." You've burned 60 characters saying nothing new.

3. Generic filler phrases

"Welcome to our website." "This page is about." "In this article we will discuss." These phrases waste the first 40-60 characters, which are the most valuable real estate in the snippet. Get to the point.

• Bad: "In this article, we will discuss the best ways to manage remote teams."
• Better: "Cut meeting time by 30% with these remote team management tactics."

4. Passive voice

Passive constructions feel weak and bureaucratic. They also bury the benefit.

• Bad: "Information about tax filing deadlines can be found here."
• Better: "Find every 2026 tax filing deadline in one place, with reminders you can download."

5. Missing a CTA

A description that describes but doesn't invite action leaves clicks on the table. Even a soft CTA like "See how it works" or "Find out which plan fits your team" gives the reader a reason to move.

6. Inaccurate descriptions

This one compounds. If your description promises something the page doesn't deliver, users bounce immediately. That signals poor quality to Google, which makes future rewrites more likely. Accuracy isn't just ethical, it's strategic.

7. Writing for robots, not humans

Over-optimizing for keyword inclusion at the expense of readability produces descriptions that nobody wants to click. Real people scan search results in under two seconds. If your description doesn't feel like it was written by a human for a human, it won't get the click.

Writing Meta Descriptions by Page Type

A meta description that works on a blog post will fall flat on a product page. Each page type has a different job: one builds trust, another closes a sale, another captures a lead. The copy has to match the conversion goal, not just the keyword.

The sections below break down what to write for each major page type, with the angle, tone, and structure that fits the context.

Blog Posts and Guides

Informational searchers are skeptical. They've clicked a dozen vague promises before yours, so your meta description has one job: prove this article is worth their time.

The formula that works here is specificity plus outcome. Tell the reader exactly what they'll learn and what they'll be able to do after reading. Vague promises like "everything you need to know about meta descriptions" get ignored. Specific ones get clicks.

Compare these two:

• Weak: "Learn how to write better meta descriptions for your website."
• Strong: "Discover 7 meta description formulas SEO teams use to lift CTR, with real before/after examples for every page type."

The second signals depth, delivers a concrete number, and hints at practical proof. For guides especially, hint at comprehensiveness without listing every sub-topic. You want the reader curious, not already satisfied.

Product and Service Pages

Product and service pages carry commercial intent. The person reading your snippet has already decided they want something , your job is to convince them you're the right choice.

Lead with the outcome, not a feature list. "AI-powered content planning, writing, and publishing in one platform. Trusted by 500+ marketing teams. Start your free trial today" works because it answers three questions fast: what does it do, can I trust it, and what do I do next.

The failure pattern is common: a feature list with no payoff. "Includes templates, integrations, analytics, and collaboration tools" tells the reader nothing about what they'll get. Flip it. "Cut content production time in half with built-in workflows, approvals, and publishing in one place."

Trust signals pull real weight on commercial pages. A customer count, a guarantee, or a recognizable client name gives hesitant buyers the nudge they need. Keep it specific: "500+ teams" beats "thousands of customers" every time.

Category and Collection Pages (eCommerce)

Category pages are where shoppers decide whether to keep browsing or bounce. Your meta description has one job: answer the pre-click questions before they even land.

Those questions are almost always the same: Do you have what I want? What will it cost? Is there a reason to buy here over somewhere else?

Specificity does the heavy lifting. "Shop our wide range of running shoes" tells the shopper nothing. Compare that to: "Shop 200+ running shoes from Nike, Brooks, and ASICS. Free shipping over $50. Filter by fit, terrain, and gait." The second version answers three questions in one sentence.

Patterns that work for category pages:

• Lead with inventory size , "500+ products" signals selection depth instantly
• Include a price anchor , "From $29" removes the fear of sticker shock
• Name a shipping or returns perk , these reduce friction at the decision stage
• Add a differentiator , exclusive brands, expert curation, or a loyalty benefit

Keep it under 155 characters and front-load the specifics. Shoppers skim fast.

Landing Pages and Lead-Gen Pages

Landing page meta descriptions have one job: qualify the click before it happens.

A visitor who arrives knowing exactly what to expect converts at a higher rate than one who lands confused and bounces. Spell out what they'll get and what they'll need to do. Remove every shred of ambiguity.

What to include:

• The specific offer (audit, demo, trial, download)
• What they'll receive and in what form
• A friction-reducer that lowers hesitation
• A direct action verb to close it out

Example: "Get a free 30-minute SEO audit from our team. We'll review your top 10 pages and send a prioritized action plan. No sales pitch, just insights."

Vague descriptions like "Learn more about our solutions" waste the click. Pre-qualify hard, and the visitors who do click are already halfway sold.

Homepage

Your homepage description has a different job than every other page on your site. Most visitors who find you via a branded query already know your name. They're not searching for information. They're deciding whether you're the right fit.

That's why generic corporate language costs you here. "Welcome to our website. We offer innovative solutions for businesses of all sizes" tells a searcher nothing. It's the meta description equivalent of a firm handshake with no eye contact.

The formula that works: [Company] + [Primary value] + [Target audience] + [Differentiator] + [Soft CTA].

Put it into practice:

• Lead with what you do, not who you are
• Name your audience explicitly so the right people self-select
• Add one specific differentiator that competitors can't copy-paste
• Close with a low-pressure CTA like "See how it works" or "Explore the platform"

A strong homepage description might read: "Content Pipeline is the AI content platform for SEO and marketing teams. Plan, write, optimize, and publish on-brand content at scale. See how it works."

Notice what's absent: no superlatives, no vague promises, no "industry-leading" anything. Just a clear answer to the question every branded searcher is silently asking: Is this for me?

How to Reduce Google's Rewrites (and When to Let Google Write the Snippet)

Here's a number that should reset your expectations: Ahrefs found that Google shows the author's meta description only 37.22% of the time on average. Roughly six out of ten times, Google pulls its own snippet from your page body instead. The good news? That number rises to 40.35% for head keywords when descriptions are well-written and intent-matched. You have more control than the headline stat suggests.

Why Google rewrites your description

Google doesn't rewrite out of spite. It rewrites when it thinks it can do a better job for the searcher. The most common triggers:

• The description doesn't match the query's intent (informational query, salesy description)
• It's too short, too long, or reads like a keyword list
• The page ranks for dozens of long-tail queries that one description can't cover
• The same description is duplicated across multiple pages

Five tactics to reduce rewrites

1. Mirror the primary keyword's intent. If the query is informational, your description should sound like it's answering a question, not pitching a product. Tone mismatch is one of the fastest ways to lose control of your snippet.

2. Stay between 140 and 155 characters. Too short and Google fills the gap. Too long and it truncates, then often rewrites entirely.

3. Write like a human, for a human. Natural sentence rhythm signals genuine usefulness. Stiff, keyword-heavy copy reads like it was written for a crawler, and Google treats it that way.

4. Make sure the description reflects what's actually on the page. Google pulls body text when it suspects the description is misleading. If your description promises something the page doesn't deliver, Google will find a sentence that does.

5. For pages ranking across many queries, go broad. Instead of targeting one specific keyword, write a description that captures the page's core value. A broader description is harder for Google to improve on.

When it's fine to let Google write the snippet

Not every page needs a hand-crafted description. If a page ranks for hundreds of long-tail variations, no single description will serve every query well, and Google's dynamic snippets will likely outperform anything static. The same logic applies to news articles, product listing pages with rotating inventory, and pages where the body text is already tightly written and on-topic.

For those pages, your energy is better spent elsewhere. Focus your description-writing effort on pages that already get organic traffic, target clear head keywords, and have a defined conversion goal. That's where controlling the snippet actually moves the needle.

Meta Descriptions in the Age of AI Search and GEO

Here's the uncomfortable truth: the rise of AI search doesn't make meta descriptions less important. It makes them more important, for reasons most SEO guides haven't caught up with yet.

AI Overviews are shrinking the click pool

Seer Interactive tracked 3,119 informational queries across 42 organizations and found that organic CTR for queries with AI Overviews dropped 61% between June 2024 and September 2025, from 1.76% to 0.61%. Paid CTR on those same queries fell 68%. Ahrefs confirmed that as of December 2025, AI Overviews cut position-one organic CTR by 58%.

With Semrush data showing AI Overviews on roughly 16% of all queries (peaking near 25% mid-2025), a meaningful share of your target searches now have a giant AI-generated answer sitting above every organic result. The clicks that remain go to whoever writes the most compelling snippet. Your meta description is doing heavier lifting with fewer opportunities.

Here's the kicker: Seer's data also shows that pages cited within AI Overviews earn 35% more organic clicks and 91% more paid clicks. A well-crafted meta description that accurately summarises your page signals the same clarity AI systems reward. Clear, concise, authoritative summaries are exactly what ChatGPT, Perplexity, and Google's AI Overviews look for when selecting sources to cite.

Your meta description lives in three places now

Most people think of meta descriptions as a Google SERP feature. They're not. They also populate the preview text when a page is shared on LinkedIn, Slack, Teams, or any platform that reads Open Graph tags. As AI tools surface content through web citations and social distribution, a weak OG description is a missed impression every time someone shares your link.

Think of it this way: your meta description is the one-sentence pitch your page makes to every surface it appears on, search results, AI citation panels, and social previews.

Treat it as your page's source-of-truth summary

For SEO and GEO teams, the practical shift is this: stop writing meta descriptions purely for Google's algorithm. Write the single clearest sentence that captures what the page covers and why it matters. That sentence should be true to the content, specific enough to match intent, and direct enough to earn a click, whether the reader is a human scanning a SERP or an AI model deciding which source to cite.

Testing and Iterating: How to Know If Your Meta Descriptions Are Working

Most SEO teams write a meta description once, ship it, and never look back. That's leaving clicks on the table every single day.

Meta descriptions aren't a one-and-done task. They're a conversion lever you can pull repeatedly, if you know where to look.

Start with Google Search Console

The Performance report in GSC is your first stop. Filter by pages with high impressions but low CTR. These are pages Google is already surfacing, but searchers aren't clicking. That gap between visibility and clicks is almost always a snippet problem.

Sort by impressions descending, then flag any page sitting below a 5% CTR. Those are your highest-priority rewrites.

Benchmark CTR against your position

A low CTR only means something when you compare it to what's expected for that position. According to First Page Sage's 2025 CTR report, average organic CTR by position breaks down like this:

• Position 1: 39.8%
• Position 2: 18.7%
• Position 3: 10.2%

If your page sits at position 3 and pulls a 4% CTR, the ranking isn't the problem. The snippet is. That's your signal to rewrite.

Run proper A/B tests

For pages with enough traffic to generate meaningful data, structured testing beats guesswork. Wix SEO Learn's A/B testing framework for title tags and meta descriptions outlines the core methodology: change one element at a time, run the test for at least 2-4 weeks, and measure CTR change in GSC before and after. Changing the value proposition in the first 60 characters is usually the highest-impact variable to test first.

Check whether Google is even showing your description

Periodically search for your target keyword and compare the SERP snippet to the meta tag in your source code. If they don't match, Google rewrote it. At scale, tools like Screaming Frog can crawl your site and flag mismatches between your written descriptions and what's actually appearing in results. If Google keeps rewriting a specific page, the description isn't matching search intent closely enough.

Prioritize ruthlessly on large sites

If you're managing thousands of pages, you can't test everything. Focus your effort where it moves the needle most:

• Pages already getting impressions but low CTR
• Commercial and transactional pages where a click has real revenue value
• Pages in competitive SERPs where a sharper snippet could steal clicks from a higher-ranked result
• Pages being shared on social media, where the description doubles as preview copy

The goal isn't to rewrite every description. It's to find the 20% of pages driving 80% of your CTR losses and fix those first.

Meta Description Checklist: Before You Hit Publish

Build this into your CMS publishing workflow. Every meta description your team writes should pass these ten checks before it goes live.

1. Is it between 140-155 characters? Shorter risks wasted space; longer gets cut mid-sentence in search results.
2. Does it match the search intent of the primary keyword? Informational queries need a different tone than transactional ones. Don't pitch when someone's just researching.
3. Does it include a clear value proposition in the first 60 characters? Google often truncates on mobile. Lead with the strongest reason to click.
4. Does it include a CTA? Even a soft one, "See how", "Find out", "Compare your options", gives the reader a next step.
5. Does it accurately represent the page content? No bait-and-switch. If the description promises a free template and the page doesn't have one, your bounce rate will punish you.
6. Is the keyword used at most once, naturally? If you had to force it in, rewrite the sentence.
7. Is it written in active voice? "We show you how" beats "How it is shown" every time.
8. Is it unique across your site? Duplicate meta descriptions are a quiet CTR killer. Check before publishing.
9. Does it include at least one specific detail? A number, an outcome, a differentiator. "Improve CTR" is vague. "Lift CTR by matching search intent" is not.
10. Does it sound human? Read it aloud. If it sounds like a robot optimizing for search, it probably is.

This checklist works just as well as a prompt for AI writing tools. Paste it in and ask the tool to self-evaluate any description it generates before you accept the output.

Tools and Resources for Meta Description Optimization

The right tools cut the guesswork out of meta description optimization. Here's what SEO and content teams actually use, organized by job to be done.

Preview and length checkers

Before you publish, see exactly how your snippet renders in search results:

• Portent's SERP Preview Tool - Measures title tags and meta descriptions by pixel width, not just character count, the way Google actually does. Free.
• Mangools SERP Simulator - Visual preview of your snippet on desktop and mobile. Good for quick checks before publishing.

Site audit tools

For finding missing, duplicate, or over-length descriptions at scale:

• Screaming Frog SEO Spider - Crawls your entire site and flags meta description issues in bulk. Free up to 500 URLs; £259/year for the full licence. The go-to for technical SEO teams.
• Ahrefs Site Audit - Covers 140+ technical checks including meta description gaps, with organic traffic data alongside. Best for teams already using Ahrefs for keyword and competitor research.
• Semrush Site Audit - Similar crawl functionality with integrated CTR data from Google Search Console. Good for agencies managing multiple clients.

Performance measurement

• Google Search Console - The primary, free source of truth for CTR by page and query. Filter by page, compare date ranges, and spot which descriptions are underperforming.

Testing frameworks

• SearchPilot - Enterprise SEO A/B testing built for large sites with thousands of pages. Runs controlled experiments so you can prove what actually moves CTR before rolling changes out site-wide.
• Manual GSC tracking - For smaller sites, track CTR before and after description updates using Search Console's date comparison. Not perfect, but free and good enough for most teams.

AI-assisted writing at scale

For large sites, writing individual meta descriptions is the bottleneck. Content Pipeline generates on-brand descriptions at scale, grounded in your brand voice, ICP, and live SERP analysis, and publishes directly to your CMS. No copy-paste, no manual queue.

Key Takeaways

Everything in this guide distilled into what actually matters:

• Meta descriptions don't affect rankings - but they directly affect click-through rate and how your brand looks in search results. That distinction matters.
• Google rewrites roughly 62-70% of meta descriptions, according to research from Ahrefs and Portent via Search Engine Journal. Intent-matched, well-written descriptions get kept far more often.
• A high-CTR description has four parts: a clear value proposition in the first 60 characters, tight search intent matching, a direct call to action, and one or two power words that trigger emotion.
• Seven formulas cover most page types: Value+CTA, Problem to Solution, Number+Benefit, Question Hook, Social Proof, Urgency+Specificity, and Comparison. Pick the one that fits the page's job.
• The biggest CTR killers: keyword stuffing, generic openers like "Welcome to...", passive voice, and descriptions that don't match what's actually on the page.
• Keep descriptions between 150-160 characters (roughly 920-960 pixels). Shorter is fine. Longer gets cut.
• Use Google Search Console to find pages with high impressions but low CTR. Those are your highest-priority rewrites.
• In AI search, a well-crafted description also helps with GEO visibility - clear, specific language is easier for AI systems to surface and attribute correctly.
• When in doubt, let Google write it - a missing description beats a bad one.

Conclusion

Meta descriptions don't rank your pages, but they do determine whether anyone visits them. Write to the searcher's intent, lead with a clear value proposition, stay within 155 characters, and include one natural instance of your target keyword. Test, measure against CTR benchmarks in Google Search Console, and rewrite the underperformers.

Scale Meta Description Optimization Across Your Entire Site

Writing high-converting meta descriptions for every page is time-consuming. Content Pipeline's AI agents handle per-article SEO optimization - including meta descriptions grounded in your brand voice, ICPs, and live SERP analysis - and publish straight to your CMS.

See Content Pipeline in Action

See the Content Pipeline platform, explore SEO and GEO, or compare us in AirOps alternatives.

Sources

1. How Often Does Google Rewrite Meta Descriptions ... - Ahrefs
2. How to Write the Perfect Meta Description - Ahrefs
3. 107 SEO Statistics for 2026 - Ahrefs
4. How to Write Meta Descriptions | Google Search Central ...
5. 18 Ways to Write a Perfect Meta Description to ... - Databox
6. Google Rewrites Meta Descriptions Over 70% of the Time
7. AIO Impact on Google CTR: September 2025 Update
8. Update: AI Overviews Reduce Clicks by 58% - Ahrefs
9. Semrush Report: AI Overviews' Impact on Search in 2025
10. SEO A/B testing for superior title tags and meta descriptions ...
11. Google Click-Through Rates (CTRs) by Ranking Position in 2026
12. Free SERP Preview Tool: See how your title and META ... - Portent
13. SERP Simulator: Free SERP Snippet Preview Tool - mangools
14. Screaming Frog SEO Spider Website Crawler
15. SearchPilot | SEO A/B Testing Done Differently
16. A Free SEO Audit Tool by Ahrefs