Deon Malan
Author

Deon Malan

SEO & GEO Strategist

Deon Malan has over a decade of experience in SEO strategy and optimization and holds certifications in Google Analytics and Google Analytics 360. He focuses on keyword research, technical SEO, content clustering, and optimizing for AI platforms. When not working or chasing his little ones, he enjoys cycling, jogging, hiking, and baking bread.

More from Deon

Articles by Deon

Content for SEO: How to Write Content That Ranks in 2026

Content for SEO: How to Write Content That Ranks in 2026

Learn how to write SEO content that ranks in Google and gets cited by AI assistants in 2026. Covers keyword research, search intent, on-page SEO, schema, and GEO.

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SEO Tools: What You Actually Need (and What You Can Skip)

SEO Tools: What You Actually Need (and What You Can Skip)

Stop overpaying for overlapping SEO tools. This guide breaks down the five categories that actually matter and how to consolidate your entire stack.

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Generative Engine Optimization (GEO): The Complete Guide

Generative Engine Optimization (GEO): The Complete Guide

Learn what GEO is, how it differs from SEO, and how to get cited by ChatGPT, Perplexity, and Google AI Overviews. Tactics, signals, and measurement inside.

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Topic Clusters and Pillar Pages: A Practical Guide

Topic Clusters and Pillar Pages: A Practical Guide

Learn how to plan, build, and interlink topic clusters and pillar pages that establish topical authority, rank in Google, and get cited by AI search engines.

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Internal Linking: A Strategy That Actually Moves Rankings

Internal Linking: A Strategy That Actually Moves Rankings

Learn how to build an internal linking strategy that distributes authority, strengthens topical signals, and moves rankings. Covers site mapping, anchor text, link equity, and automation.

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AEO vs SEO vs GEO: What's the Difference (and Why It Matters)

AEO vs SEO vs GEO: What's the Difference (and Why It Matters)

SEO, AEO, and GEO explained side by side. Learn what each discipline targets, where they overlap, and how to build a unified strategy that wins in Google, AI Overviews, and ChatGPT.

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Content Refresh Strategy: Updating Old Posts to Win Rankings Back

Content Refresh Strategy: Updating Old Posts to Win Rankings Back

Learn how to find, prioritize, and refresh decaying content with a repeatable process that recovers lost rankings, boosts organic traffic, and earns AI citations without starting from scratch.

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How to Rank in Google AI Overviews: The Complete Guide to Becoming a Cited Source

How to Rank in Google AI Overviews: The Complete Guide to Becoming a Cited Source

Learn how Google AI Overviews select cited sources. Covers RAG mechanics, E-E-A-T, schema markup, topical authority, and GEO tactics for 2025.

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