Deon Malan
Author

Deon Malan

SEO & GEO Strategist

Deon Malan has over a decade of experience in SEO strategy and optimization and holds certifications in Google Analytics and Google Analytics 360. He focuses on keyword research, technical SEO, content clustering, and optimizing for AI platforms. When not working or chasing his little ones, he enjoys cycling, jogging, hiking, and baking bread.

More from Deon

Articles by Deon

Content for SEO: How to Write Content That Ranks in 2026

Content for SEO: How to Write Content That Ranks in 2026

Learn how to write SEO content that ranks in Google and gets cited by AI assistants in 2026. Covers keyword research, search intent, on-page SEO, schema, and GEO.

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SEO Tools: What You Actually Need (and What You Can Skip)

SEO Tools: What You Actually Need (and What You Can Skip)

Stop overpaying for overlapping SEO tools. This guide breaks down the five categories that actually matter and how to consolidate your entire stack.

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Generative Engine Optimization (GEO): The Complete Guide

Generative Engine Optimization (GEO): The Complete Guide

Learn what GEO is, how it differs from SEO, and how to get cited by ChatGPT, Perplexity, and Google AI Overviews. Tactics, signals, and measurement inside.

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Topic Clusters and Pillar Pages: A Practical Guide

Topic Clusters and Pillar Pages: A Practical Guide

Learn how to plan, build, and interlink topic clusters and pillar pages that establish topical authority, rank in Google, and get cited by AI search engines.

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Internal Linking: A Strategy That Actually Moves Rankings

Internal Linking: A Strategy That Actually Moves Rankings

Learn how to build an internal linking strategy that distributes authority, strengthens topical signals, and moves rankings. Covers site mapping, anchor text, link equity, and automation.

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AEO vs SEO vs GEO: What's the Difference (and Why It Matters)

AEO vs SEO vs GEO: What's the Difference (and Why It Matters)

SEO, AEO, and GEO explained side by side. Learn what each discipline targets, where they overlap, and how to build a unified strategy that wins in Google, AI Overviews, and ChatGPT.

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Autopilot Content: Building a Hands-Off Publishing Engine

Autopilot Content: Building a Hands-Off Publishing Engine

Build an automated content publishing engine that takes ideas to published, on-brand articles with minimal human touch. Covers AI agents, SEO, GEO, and CMS publishing.

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Backlinks vs. Mentions: What Powers SEO vs. AI Search (GEO)

Backlinks vs. Mentions: What Powers SEO vs. AI Search (GEO)

Backlinks still rule Google rankings. But brand mentions drive AI citations. Learn how to invest in both SEO and GEO signals with data from Ahrefs and Semrush.

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Content Refresh Strategy: Updating Old Posts to Win Rankings Back

Content Refresh Strategy: Updating Old Posts to Win Rankings Back

Learn how to find, prioritize, and refresh decaying content with a repeatable process that recovers lost rankings, boosts organic traffic, and earns AI citations without starting from scratch.

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How to Rank in Google AI Overviews: The Complete Guide to Becoming a Cited Source

How to Rank in Google AI Overviews: The Complete Guide to Becoming a Cited Source

Learn how Google AI Overviews select cited sources. Covers RAG mechanics, E-E-A-T, schema markup, topical authority, and GEO tactics for 2025.

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How to Use Google Search Console to Push Page-2 Rankings to Page 1

How to Use Google Search Console to Push Page-2 Rankings to Page 1

Learn the exact GSC workflow to find pages stuck on page 2, diagnose why they're stalled, and apply on-page, intent, and internal-link fixes that move them to page 1.

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How to Win Featured Snippets (Position Zero): The Complete Guide for SEO & GEO Teams

How to Win Featured Snippets (Position Zero): The Complete Guide for SEO & GEO Teams

Capture Google's featured snippets and AI citations with proven formatting tactics. Covers all snippet types, schema markup, and GEO strategies for SEO teams.

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Keyword Clustering: How to Group Keywords into Topics (and Build Real Authority)

Keyword Clustering: How to Group Keywords into Topics (and Build Real Authority)

Learn how to cluster keywords by intent, semantics, and SERP overlap , then turn your cluster map into a content plan that builds topical authority in Google and AI search.

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Programmatic SEO: When and How to Use It

Programmatic SEO: When and How to Use It

Learn when programmatic SEO is the right strategy and how to build pages at scale without thin content. Includes real examples and a step-by-step workflow.

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Search Intent: How to Match It and Why Rankings Depend on It

Search Intent: How to Match It and Why Rankings Depend on It

Learn how to classify search intent, match your content to what Google and AI engines want, and build pages that rank. Covers all four intent types, the Three Cs framework, mixed intent, GEO, and a step-by-step optimization workflow.

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Turning Interviews and Video into a Content Engine: A Step-by-Step Guide

Turning Interviews and Video into a Content Engine: A Step-by-Step Guide

Turn one recorded expert interview into 10+ content assets. A practical step-by-step workflow for marketers who want to repurpose video content at scale.

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