The Written stage

What this is: The stage where the actual draft lives, a rich-text editor where you refine the copy, iterate with AI, manage images, and add FAQs.

By now the AI has produced a full draft from your Brief, Outline, and (if enabled) Research. The Written stage is where you polish it.

Meta fields

At the top of the stage you'll find the SEO meta fields:

• Meta title: aim for 50-60 characters.
• Meta description: 150-160 characters.
• URL slug
• Focus keyword

The body editor

The body is a rich-text (WYSIWYG) editor with three parts:

• A fixed Introduction
• The Sections from your outline
• A fixed Conclusion

Each section shows a live word count and has a full formatting toolbar (bold, italic, links, lists, quotes, and more).

Adding a link

To turn a phrase into a link:

1. Select the text you want to link.
2. Choose Add link at the top of the menu that appears over your selection, or click the link button in the section's toolbar.
3. Paste a URL and press Enter, or pick one of your own site pages from the list underneath (those come from your website index, so they appear once your site has been crawled or connected).

The linked text turns gold and underlined. To change a link, click inside it and open the link button again: the current URL is pre-filled. To remove one, click inside it and use the x button next to the link button.

The link button is greyed out until you select some text, because a link needs something to attach to.

Iterate with AI

You have several ways to refine the draft with AI:

• Edit all with AI (at the top): applies one global instruction across every section.
• History: shows version snapshots you can restore.
• Per-section AI menu: inside each section, a small AI menu offers Rewrite, Expand, Shorten, Simplify, Improve tone, and a Custom instruction. These apply to the selected text or section.

Tip: Use Edit all with AI for consistency changes ("make the tone more casual across the whole piece"), and the per-section menu for surgical fixes on one paragraph.

Tip: If an AI edit doesn't land the way you wanted, open History and restore an earlier snapshot.

Images and FAQs

• Below the content is an image gallery, one feature image per section.
• At the bottom are FAQs: question-and-answer pairs you can reorder.

FAQ questions come from two places, and the editor tells you which. Questions taken from real Google People also ask results are marked (PAA); the rest were generated. PAA questions are used word for word on purpose: their exact phrasing is what Google shows and how people ask an assistant, so rewriting them into keyword phrasing loses the point. Answers are written to be lifted whole, so aim for a direct answer in the first sentence and 40-75 words that make sense on their own.

The AI Answer Layer

Above the draft sits a card labelled AI Answer Layer, described in the app as what AI engines quote when they cite this article. It is the extractable summary of the piece, and it is what ends up in the article's structured data.

It holds three things:

• TL;DR: a 40-60 word answer that stands alone when quoted. It is editable, and the word count under the box tracks the target. This is usually the first thing worth tightening, because it is the part an AI assistant is most likely to repeat verbatim.
• Cited statistics: each figure the article uses, with its context and the source it came from. Figures whose digits do not actually appear in the body are dropped automatically, so a number here is one the article really makes.
• Entities: the people, products, and concepts the piece is about. The highlighted ones are the article's primary subjects; the rest are mentions.

Showing or hiding the TL;DR block

The TL;DR always exists and always feeds the article's structured data. Whether it also appears as a visible block at the top of the published article is a separate choice, and you control it in two places:

• Per article, from the dropdown next to the TL;DR field: Section: workspace default, Section: always show, or Section: hide on this article.
• For the whole workspace, at Settings → Integrations → Content Output → TL;DR section. This is the default every article inherits, and it is on unless you turn it off.

Gotcha: Clearing the TL;DR text removes the rendered block entirely, whichever way the toggle is set. An empty TL;DR means nothing to show.

Every claim needs a source

Before a draft is saved, the platform checks that each factual claim in it actually rests on a source, and removes the ones that don't. This runs automatically on every article, whether it came from chat or from the pipeline.

A claim counts as sourced when the link sits in the same sentence, or in a short citation right after it. A link further up the page doesn't count.

What gets checked:

• Figures and statistics: "adoption grew 47% last year"
• Direct quotes
• Claims attributed to someone: "according to Gartner", "Deloitte predicts…"
• Other specific factual assertions a reader could look up

What happens to an unsourced claim:

1. Where possible it's softened: the figure is dropped and the point survives ("grew 47% last year" becomes "grew substantially last year").
2. If it can't be softened cleanly, the sentence is removed.

The platform will never invent a citation to keep a claim. That would just move the fabrication one step down. Cited links are also fetched: one that no longer resolves counts as no link at all, so the claim it was supporting is treated as unsourced.

The link has to be one you can see. A figure can also carry a source behind the scenes, in the article's structured data. That is what search engines and AI assistants read, but a reader never sees it, so it is not a citation on its own. Where a figure has a working source recorded that way, the platform now writes it into the sentence as a real link and adds it to References. Where it doesn't, the claim is treated as unsourced like any other.

References and Further reading

Every article carries two source lists, and they mean different things:

• References: the sources whose facts or figures are cited in the body. Every link in the article appears here, and every entry here is linked in the article. The platform keeps the two in step: a source cited but not listed gets added, and one listed but never cited moves to Further reading.
• Further reading: sources that informed the piece but aren't linked in it (background pieces, competitor articles, framing material).

Both lists appear at the end of the article everywhere it goes: the editor, the Google Docs and Word exports, and the published page on WordPress or Webflow.

Gotcha: If a draft comes back shorter than you expected, check the editor notes on the article. Anything removed here is listed there with the reason. The fix is to give the writer real sources: add them to your trusted sources, paste them into chat, or link them yourself in the editor.

There is no backfill: articles saved before this existed keep their unsourced claims until you regenerate them.

Export the draft

The Export menu in the title row saves a copy of the current stage. On the Written stage you can export to Google Docs, Word (.docx), PDF, or Create .md file.

Create .md file

This downloads the article as a markdown file built for AI tools rather than for reading in Word.

The file has two parts:

• A metadata block at the top listing the slug, canonical URL, meta title and description, focus keyword, word count, publish and update dates, plus the article's key entities and statistics.
• The full article underneath: TL;DR, introduction, every section, FAQs, conclusion, References, and Further reading.

Use it when you want to hand the piece to an AI assistant and have it understand not just the words but the structure behind them: which sources you cited, which facts carry numbers, and which entities the piece is about. Google Docs and Word carry the prose and both source lists, but only the markdown file carries the answer layer on top of them: the TL;DR, the entities, the statistics with their sources, the publish and update dates, and the (PAA) marks. PDF is prose only.

Tip: FAQ questions that came from real Google "People also ask" results are marked (PAA) in the file, so you can tell them apart from ones that were generated.

Gotcha: The file reflects what is saved. If you have just typed an edit, let autosave finish before exporting.

Approve to move to Extras

When the draft is ready, click Approve Written to move to the Extras stage.

Gotcha: Approving locks the Written stage. To edit it again later, Unlock, which deletes and regenerates the stages after it.

Where to go next

• Finish with Extras & publishing.
• Need different sources first? See Research & deep research.