Settings Reference: Every Section Explained

What this is: A scannable map of every settings section, grouped by area, with a one-line note on what each is for.

Settings are grouped into four areas: Brand, SEO data, Visual identity, and Workspace.

Brand

Everything about who you are and how you sound. See brand setup and how brand voice is used.

Section	What it's for
Brand Voice	Defines your tone, style, and language conventions.
Content Humanization	Controls how natural and human the writing reads.
ICPs	Your ideal customer profiles.
Personas	The specific people you write for.
Positioning	How you frame your brand in the market.
Offerings	Your products and services.
Competitors	The competitors you track and write against.
Brand Profiles	Distinct brand identities within your workspace. Not to be confused with the Brand profiles URL list under Integrations.

Your keywords, clusters, and the sources and pages that ground your content. See keywords & clusters and preferences, trusted sources & key pages.

Section	What it's for
Keywords	The search terms you want to rank for.
Clusters	Groups of related keywords organized into topics.
Trusted sources	The domains the platform prefers when citing sources. Switch on Only cite these sources to make the list a hard rule: links to anything else are removed before an article saves.
Important web pages	Key pages you want the platform to know about and reference.

The look and feel used across your content.

Section	What it's for
Image bank	Your library of brand images.
Style guide	Your visual style rules.

Team, integrations, and how your workspace behaves.

Section	What it's for
General	Core workspace settings.
Members	The people on your workspace and their access.
Integrations	Connections to your CMS, website, and Search Console, plus the Content Output card (the TL;DR section default and your public brand profile URLs).
Website index	The crawled map of your site's pages.
Documents	Files you upload for the platform to learn from.
Preferences	Workspace-level content and behavior preferences.