The Website area

What this is: A tour of the Website area, where you find and fix real SEO and conversion opportunities on your live site.

The Website area lives at Website and is organized into seven tabs:

• Opportunities: rankings you're close to winning, ready to fix with AI
• SEO Audits: page-by-page SEO scores and issues
• Template: blog-post structure audit (fix once, every post benefits)
• CRO: readability and conversion checks on key pages
• Performance: your Search Console metrics
• Coverage: topic coverage across the funnel
• Gaps: missing content, ready to turn into ideas

The one connection everything needs

Prerequisite: Every tab here needs a connected website source (a WordPress URL or a Webflow site) and Google Search Console. Without them, the action buttons are disabled with a message like "Connect a website in Settings → Integrations first."

The website source lets the platform crawl and read your pages. Google Search Console supplies the real ranking and traffic data that powers the Opportunities and Performance tabs.

To get connected:

1. Connect your site and Search Console in Settings → Integrations.
2. Follow Connect Google Search Console to link your GSC data.
3. Follow Crawl your site so the platform has an up-to-date picture of your pages.

Where to start

Once you're connected, a good order to work through the tabs:

1. Opportunities: see Find & work opportunities for the fastest wins.
2. SEO Audits and Template: see SEO & blog-page audits.
3. CRO: see CRO audit.
4. Coverage and Gaps: see Coverage & gaps.
5. Performance: see Performance to track how it all pays off.

Tip: You can set audits to run automatically on a schedule so results stay fresh. See Schedule recurring audits.

Not sure what a term means? Check the glossary, or the FAQ & troubleshooting if something isn't working.